Salmon Roe Club, Web Marketing Agency
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Life Cycle of a Healthy Website
Generating traffic to your website
Research current websites and competition
Research keywords being used in Search Engines

5. Tracking the Results of your Web Site

> Web Site Traffic
> Browser Navigation
> Traffic Conversion

SRC Web Services

Web Site Conversion Report
The SRC can include in a Web Site the code necessary to develop a concise report detailing how many browsers viewed a Web Site page that included a request for action and how many actually take that action.

Traffic Conversion

Tracking the conversion rate of browsers who have visited a Web Site is the ultimate judge of how effective your Web Site strategy(s) have worked. A conversion can be any action taken by browser that was called for in your Web Site Strategy. Most often it requires having a “success” page for each action taken by a browser. HTML code on these pages confirm that the action has taken place and can record any Pay-per-click campaign referrals.

Conversion Rate

Comparing the number of browsers who performed a given action to the number of all-time unique visitors to a Web Site over the same time period allows you to determine how much your Web Site investment is paying off.

Pay/Click Conversion

If you are using pay-per-click ad campaigns to generate Web Site traffic, additional HTML code put on these pages can track referrals from each specific ad so you can quickly and easily test the effectiveness of each.

Salmon Roe Club, Web Marketing Agency

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5. Web Site Results

web site traffic

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web site traffic conversion