Salmon Roe Club, Web Marketing Agency
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Life Cycle of a Healthy Website
Generating traffic to your website
Research current websites and competition
Research keywords being used in Search Engines

1. Developing a Web Site Strategy

> Internet Research
> Keyword Research
> Web Site Strategy

SRC Web Marketing Services

Web Site Strategy
As part of developing a Web Site strategy, the SRC will do an exhaustive search of the internet based on client input and recommend opportunities being provided by the present Internet environment.

Research the Current Internet Market.

The first place to start when creating a Web Site is the Internet. Searching the Internet and viewing existing web sites will provide a much clearer idea of what is involved in creating and managing a successful Web Site

Can you find the Web Site of your dreams?

Using Search Engines, see if you can find an existing Web Site that offers what you’re envisioning. If you do, it doesn't mean you’re too late. It means that your intuition was on the mark and an audience is searching for you.

Web sites that are similar also offer important clues to what should and shouldn’t be included in your Web Site Make a list of web sites (and their URL addresses) with features and ideas you like. These web sites will also give web developers a clear idea of what type of Web Site you’d like to create and what it might cost.

Salmon Roe Club, Web Marketing Agency

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Life Cycle of a Healthy Web Site

1. Web Site Strategy

Internet Research

Keyword Research

Web Site Strategy

2. Web Site Traffic

Search Engine Optimization (SEO)

Pay Per Click Campaigns

Link Development

3. Web Site Design

Web Site Outline & Navigation

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4. Traffic Conversion

Interactive Forms


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5. Web Site Results

web site traffic

web site usage

web site traffic conversion